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Europe · Dubai · Hong Kong

Everywatch tellsa story.

A secondary market watch dealer in Dubai, sourcing the pieces that ordinarily live behind a waitlist. We work the global trade floor — and we'll tell you what we know about every reference before you wear it.

See what's in the safe

In the safe

All 32 pieces →
See all current stock
100+
References in stock
<24h
Average reply time
100%
Authentic
On the global trade floor

We source globally. The right watch, at the right price.

We source watches from all over the globe to ensure every client gets exactly what they want. Most of our supply doesn't come from the internet — it comes from the trade. The references that never make it to a website come through us first.

Munich01

WTA Munich Shows

Germany · Europe

Our European trade floor — where we meet the dealers and brokers who supply the continent's secondary market.

Hong Kong02

HKWJG Show

Hong Kong · Asia

Our Asia-Pacific trade floor — the entry point for Patek, Cartier and high independents across the region.

USA03

IWJG Shows

United States · North America

Our North American trade floor — direct access to US dealer inventory and references that rarely reach Europe or the Gulf.

01

100% authenticated

All our pieces are 100% authenticated before they leave the safe.

02

Discreet by default

Trade-grade discretion on every transaction. No public client list. Never has been.

03

Worldwide delivery

Insured, signed, hand-carried where it matters.

04

Trade pricing

B2B dealers, jewelers and brokers — get in touch to open a trade relationship.

Two doors. One safe.

Whichever side of the trade you sit on.

Collectors get one route in; the trade gets another. Same safe, same authentication — different terms.

For Collectors

You know the
reference.
We have it.

Tell us the model, the dial, the year. We'll tell you what's in the safe and what we can source this week.

Get your watch →

For the trade

Open a
B2B account.

Independent dealers, jewelers, brokers — verified trade access, competitive supply.

Apply for trade →
From the editorial desk

Long-form, no fluff.

Deep dives, comparisons, market notes — written by people who actually buy and sell these watches every week.

All news →

Visit us in Dubai

Your secondary market watch dealer in Dubai.

Wind It Up Watches is based in Dubai, with an office in Barsha Heights where we see clients by appointment. We deal in pre-owned and unworn Rolex, Patek Philippe, F.P. Journe, Richard Mille and Tudor, source watches from all over the globe, and deliver insured worldwide. Every piece is 100% authenticated before it leaves the safe.

Wind It Up Watches

1001 Magnum Opus Tower, Barsha Heights

Dubai, United Arab Emirates

By appointment only

Book a visit on WhatsAppOpen in Google Maps

Questions we get asked

  • Where is WindItUp based in Dubai?

    Our office is at 1001 Magnum Opus Tower, Barsha Heights, Dubai. Visits are by appointment only — message us on WhatsApp on +971 58 500 4337 to arrange one.

  • Which watch brands do you deal in?

    Mainly Rolex, Patek Philippe, F.P. Journe, Richard Mille and Tudor. We have 100+ references in stock, and we source watches from all over the globe if what you want isn't on the site.

  • Are your watches authentic?

    Yes. All our pieces are 100% authenticated before they leave the safe.

  • Do you deliver outside Dubai and the UAE?

    Yes. We deliver insured worldwide.

  • How quickly do you reply?

    On average in under 24 hours. WhatsApp is the fastest way to reach us.

  • Do you work with other dealers?

    Yes. B2B dealers, jewelers and brokers can get in touch to open a trade relationship.