Short on time? Brand-new collections from Patek Philippe and Rolex are rare. In October 2024 Patek launched the Cubitus, its first entirely new collection in more than 25 years: a 45mm square steel sports watch. In 2025 Rolex launched the Land-Dweller, a new family with an integrated Flat Jubilee bracelet and the new calibre 7135. We have the Cubitus 5821/1A and the Land-Dweller 127234 in the safe.
Patek Philippe Cubitus, 2024
The Cubitus divided opinion the day it launched. A square steel sports watch from Patek, at 45mm, was always going to. The 5821/1A-001 has an olive green embossed dial, an integrated bracelet and the automatic calibre 26-330 S C, and it's only 8.3mm thick. Pictures make it look big. On the wrist, the thin case and the way the bracelet flows make it wear much more comfortably than the number suggests. More in our Cubitus guide.
Rolex Land-Dweller, 2025
The Land-Dweller is the most significant new Rolex family in years. The 127234 is the 36mm version in White Rolesor, Oystersteel with an 18k white gold fluted bezel, just 9.7mm thick. It sits on an integrated Flat Jubilee bracelet and has an intense white honeycomb dial. The real news is inside: the calibre 7135, running at 5Hz with Rolex's new Dynapulse escapement and about 66 hours of power reserve. More in our Land-Dweller guide.
What They Have in Common
Both are integrated-bracelet designs, the style that has dominated collecting for the last decade, and both are their brand's answer to it. The Cubitus goes big and bold. The Land-Dweller goes slim, technical and very Rolex.
Looking Back
Two years in, the Cubitus has found its audience, and the Land-Dweller has become one of the most wanted new Rolexes. They're both worth seeing in person, because neither photographs as well as it wears.
In the safe: a Patek Philippe Cubitus 5821/1A and a Rolex Land-Dweller 127234.
